Grain Art Awakening · Rice Harvest Season - 2024 New Products Conference of Treezo Group

Grain Art Awakening · Rice Harvest Season. On November 16, 2023, the Treezo Group 2024 new product launch conference was grandly launched in Hangzhou Liangzhu Culture and Art Center. 

At the conference site, several stage plays blended ancient and modern, and presented a beautiful chapter of technology, fashion, health, culture, art and green integration and symbiosis.

Mr. Lv Bin, Deputy Director of Wood Industry Research Institute, Chinese Academy of Forestry

Mr. Li Jiafeng, President of China Wood and Wood Products Circulation Association

Ms. Jia Huaqin, President of Zhejiang Building Decoration Industry Association

At the scene, Mr. Lv Bin, deputy director of Wood Industry Research Institute of the Chinese Academy of Forestry, Mr. Li Jiafeng, President of China Wood and Wood Products Circulation Association, Ms. Jia Huaqin, president of Zhejiang Building Decoration Industry Association, and other leaders came to the conference and addressed the stage, sending sincere wishes for the conference.

Mr. Lu Tonghua, Chairman of Treezo Group Group

Mr. Lu Tonghua, chairman of the Treezo Group Group, delivered a speech at the meeting, from the location of this release - Liangzhu Culture and Art Center designed by Japanese architect Tadao Ando, mentioned the application of Liangzhu elements in the Asian Games, and Treezo Group, as the official designated plate of the Hangzhou Asian Games, has been firmly using Chinese elements, carrying forward cultural confidence, heritage of traditional culture for new color. 

Ms. Tian Maohua, Vice President of Treezo Group Group

Ms. Tian Maohua, vice president of Treezo Group Group, shared the IP story behind the awakening of grain art for everyone: the Oriental national color, the book is not poetic and interesting, and the road is not philosophical and contemplative.

Worship of the gods · Harvest rice by boat

Time at this moment across the historical flood ushered in a new intersection folding, but also opened the Treezo Group 2024 new product conference prelude.

In 1999, the Treezo Group was born in the holy land of civilization Hangzhou · Liangzhu, which perfectly inherited the wisdom, innovation and artistic sense of the ancient Liangzhu ancestors. With the same valiant dragon boat spirit, it is moving forward on the road of "creating a healthy home and leading a quality life". This time, with the new philosophy and continuity of wood, home and culture, To inherit the new annotation brand new era style.

Fashion Article · The art of the awakening

At the scene, Ms. Cheng Zhaohui, Party secretary and vice president of the College of Innovative Design, China Academy of Fine Arts, conducted research and sharing on the theme of "Reunion · Create the future". 

Ms. Cheng Zhaohui, Party Secretary and Vice President of College of Innovative Design, China Academy of Fine Arts

Treezo Group 2024 new color with "Liangzhu" as the cornerstone, picks the texture and connotation of Liangzhu culture, condenses the millennium in a moment, and revives the charm and vitality of Chinese cultural heritage.

 Treezo Group 2024 new colors release

The Treezo Group focuses on the essence of Liangzhu culture, stripping fresh humanistic elements from jade, pottery, lacquer and wood drawing symbols.

Create a cultural good board for the people to lead the fashion, take Liangzhu as the first stop of the new national color, the scene released 5 Liangzhu IP colors, 27 conventional colors, writing the Chinese national cultural immortality, inheritance and new wood aesthetic Hua chapter.

01 Brown

02 Gray

Treezo Group's practice of applying Liangzhu elements to contemporary life has been fully affirmed and strongly supported by the heritage management.

Mr. Chen Shoutian, second inspector of Liangzhu Site Management Area of Hangzhou

Mr. Chen Shoutian, the second-level inspector of Hangzhou Liangzhu Site Management Area, also came to the conference site and talked about some unique insights on the innovative application of Liangzhu elements for the Treezo Group.

Adhering to the concept of openness and common prosperity, Treezo Group is willing to join hands with more designers with dreams to design the future for a better life.

Mr. Zhang Ting, chief engineer of Sophia Home Co., LTD

After the launch ceremony, Mr. Zhang Ting, chief engineer of Sophia Home Co., Ltd. brought a theme sharing on inheritance and symbiosis. 

Science and Technology · Mo Horn wood work

At the scene, academician Jiang Jianchun of the Chinese Academy of Engineering has brought the application of graphene technology sheet.

Jiang Jianchun, Academician of Chinese Academy of Engineering

At the scene, F-OSB2 force decorative plate, graphene ecological board and other new plates are unveiled one by one.

 Treezo Group 2024 new plates release

The Treezo Group focuses on the essence of Liangzhu culture, stripping fresh humanistic elements from jade, pottery, lacquer and wood drawing symbols. 

F-OSB2 force trim plate

The core layer of F-OSB2 force veneer board is made of logs through the long wood planing machine to produce a uniform length of large planing, added to the core layer, through the five-layer structure directional paving, high temperature hot pressing one molding. The core is thinner, the density is higher, the nail holding force is stronger, the stability is better, and it is a strong recommendation plate for making door panel wall panel.

Fuxin · Yaoshan warehouse

At the scene, Mr. Shao Weiyan, dean of DRD Institute from Taiwan and Doctor of Architecture from Taiwan Chiao Tung University, made a wonderful sharing of storage.

 Mr. Shao Weiyan, Dean of Taiwan DRD Institute and Doctor of Architecture, Taiwan Chiao Tung University

Treezo Group Group's whole-house custom storage expert brand "storage" was launched in 2023, designed for the good moments of Yue Na. It is the solution of home storage customization system - insight into the different storage needs of eight large Spaces in five different periods of home life in the family life cycle, helping the limited space grow indefinitely, and is also the creator and inheritor of the beautiful family culture concept. Storage customization, integrated design, one-stop service, so that your home, super collection, super installation.

Future part · Spring ploughing and praying for happiness

Mr. Wu Shengfu, Secretary General of Carbon Footprint National Innovation Alliance, shared the double carbon plan jointly launched by Forest Industry Association and Treezo Group, opening a new Treezo Group double carbon year!

Wu Shengfu, Secretary General of the Carbon Footprint National Innovation Alliance

In the Treezo Group 24 years of deep efforts, to the national "3060 double carbon" goal as a guide, innovative construction of ESG six green system, cultural inheritance and brand concept integration, with a leading scientific and technological fashion of health board to force green intelligent intelligent manufacturing, leading the green development of the industry at the same time, enabling research and development to add wings, restore the continuous vitality of wood culture.

Under the witness of the guests at the scene, the Treezo Group double carbon five-year plan was released, I believe that under the enabling of the forestry industry, the low-carbon road of the Treezo Group will be more stable and long-term! Subsequently, the millennium Zhouzi brand wisdom wood Art villa - China's smart health villa new strategy was released simultaneously.

Treezo Group 2024  new villa designs release

Treezo Group 2024 new color humanistic Liangzhu series, the unveiling of the mysterious veil of new plate products, while causing a lot of hot discussion, more home industry development into new vitality, new momentum. In the future, the Treezo Group will also take culture as the source of inspiration, with keen insight and innovative practice, the traditional culture and modern needs for more in-depth link innovation, for the goal of "creating a healthy home, leading the quality of life" unremitting efforts, wake up to the beauty of human life.

So far, the Treezo Group 2024 new product conference into the end. The wind blows the golden ear, the rice is fragrant for thousands of miles, and the memory of ploughing rice becomes a ceremony of praying for the blessing of Naji, which is not only the inheritance and renewal of the traditional Chinese culture of the Treezo Group, but also the best interpretation of sharing weal and woe. The river of civilization of the Chinese nation is surging forward with the force of The Times, and has been passed on through wind and rain for five thousand years. This is the source of cultural confidence of the Chinese people, and it is an inexhaustible driving force for the development of the Treezo Group.